Every matrix $A \in \R ^{m \times n}$ maps the unit ball in $\R ^n$ to an ellipsoid in $\R ^{m}$.
A rotate scale rotate
decomposition (or rotate
scale rotate factorization) of a matrix $A
\in \R ^{m \times n}$ is an ordered triple $(U,
S, V)$ where $U$ and $V$ are orthgonal and $S$
is diagonal decreasing ($S_{11} \geq S_{22} \geq
\dots \geq S_{pp}$, where $p = \min\set{m, n}$)
satisfying
\[
A = USV^\top .
\]
\[ Av_i = \sigma _i u_i. \]