The data matrix corresponding to a data set of $n$ records which are length $d$ tuples of real numbers is the $n$ by $d$ matrix whose $i$th row is the $i$ element of the data set. Some authors refer to the data matrix as the design matrix.
 Let $(a^1, \dots , a^n)$ where $a^i \in \R ^n$
  for $i = 1, \dots , n$.
 Let $A$ be the $n \times  d$ matrix whose
  rows are the $a^i$. Then $A$ is the data
  matrix of $(a^1, \dots , a^n)$.
 In other words,
   \[
   A = \bmat{ (a^1)^\top  \\ \cdots \\ (a^n)^{\top }}.
  \]